#film-marketing

Kamal Haasan Unpacks 'Hey Ram's' Commercial Setback: The Unseen Impact of Shah Rukh Khan's Publicity

In a candid interview on February 19, 2026, cinema legend Kamal Haasan reflected on the commercial fate of his magnum opus, 'Hey Ram.' He revealed how misleading publicity surrounding Shah Rukh Khan's pivotal, yet brief, role inadvertently set false audience expectations, contributing to the film's box office struggles despite its critical acclaim and King Khan's selfless contribution.