#SAP CX

SAP Unveils 'SAP Engagement Cloud': A New Era of AI-Driven Customer Connections

Today, February 23, 2026, marks a pivotal moment in customer experience as SAP officially rebrands Emarsys as 'SAP Engagement Cloud.' This strategic move introduces a suite of advanced AI-driven capabilities, promising to revolutionize how businesses connect with their customers across every touchpoint. Get ready for hyper-personalized, intelligent, and seamless customer journeys.