#viral marketing

The Iced Coffee Glove Phenomenon: How Dunkin' Stirred a Social Media Storm on February 24, 2026

Dunkin's Iced Coffee Glove exploded across social media on February 24, 2026, transforming a simple, ingenious promotional item into a global viral sensation. This blog post unpacks the marketing genius behind this trending lifestyle accessory, revealing how a brand connected with its audience through utility, scarcity, and the power of user-generated content.